Companies like Bosch (estimated annual revenues: $71 billion), Yamaha ($14 billion), Panasonic ($73 billion), and Harley-Davidson ($5.5 billion). sales for years.Ĭhinese e-bike motor maker Bafang Electric raised $189 million on the stock market in 2019.Įven those companies' size put Rad Power's $329 million in funding in perspective.īut some much more massive corporations that do most of their business outside the bike market are active in, or at least exploring, the e-bike market.
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India's Hero Cycles (part of Hero Motor Company, which has $4.2 billion in annual revenue), said to be the world's largest volume bike maker, also is very active in e-bikes and electric motorcycles, and has been developing strategies for U.S. Pon's Dutch rival, Accell Group, is on track for 2021 revenues of about $1.6 billion in the first half of 2021, e-bikes accounted for about 53% of Accell's business. Pon Bike Holdings, after it completes its planned $810 million acquisition of Dorel Sports, will have annual revenues of about $3 billion in the bike market, and owns major e-bike brands including Gazelle and Charge. Within this industry, Shimano (annual revenue about $4 billion) and Giant Group (annual revenue about $3 billion) are each investing heavily in e-bikes, with the electric-assist machines accounting for about a third of Giant's revenues this year. With a much higher average selling price, the specialty channel remains a major part of the e-bike market, and brick-and-mortar specialty retailers continue to serve a critical role in the market, as Rick Vosper described in a column earlier this year.īut there are participants in the e-bike industry and around it that already wield considerable power, and could have even more potentially - more than Rad Power and more than some of the largest companies currently in the bike industry.
![rad electric bike for sale rad electric bike for sale](https://i.pinimg.com/originals/f6/60/d8/f660d8eae21b9a68782837f5c9b59261.jpg)
It's less clear whether Rad Power specifically, and the D2C channel more generally, is making the most revenue from e-bikes. In making this funding claim, Rad Power's closest competitor in the D2C space would likely be Holland's VanMoof, which has brought in a total of $182 million in investments. Rad Power also is generally acknowledged as the largest seller of e-bikes, by unit volume, in the U.S.